Collection: 5Boro NYC

5Boro NYC Skateboard Decks & Apparel

Founded in 1996 by Steve Rodriguez in New York City, 5Boro emerged from the authentic street skating scene that defined NYC before skateboarding became sanitized and corporate. The brand name references New York's five boroughs, establishing immediate credibility with skaters who understand that real street skating happens in urban environments where spots are earned rather than designed. Rodriguez built 5Boro around team riders who represented genuine NYC street culture, featuring skaters like Billy Rohan, Jeff Pang, and local legends who earned respect through actual street skating rather than contest performances or social media presence. The brand's graphics consistently reference NYC landmarks, street culture, and urban experiences that resonate with skaters who view the city as their personal skate park rather than just another location for filming projects. Labor's NYC connection makes 5Boro a natural fit for skaters who appreciate authentic street culture over manufactured brand narratives that lack genuine urban credibility.