Bones Bearings & Wheels
Founded by George Powell, Bones established themselves as the skateboard industry's leading bearing manufacturer by focusing on actual performance improvements rather than marketing gimmicks that don't enhance skating functionality. Their Reds and Super Reds bearings became industry standards because they deliver consistent rolling performance and durability that separates quality components from cheap alternatives that fail under normal skateboarding use. Bones wheels utilize advanced urethane formulations like their SPF and STF compounds that provide the hardness and rebound characteristics necessary for contemporary street skating rather than generic wheel materials that compromise performance for cost savings. The brand's approach reflects understanding that skateboard components should enhance rather than limit skating progression, developing products through testing and feedback from actual skaters rather than just laboratory conditions that don't reflect real world skateboarding demands. Bones appeals to skaters who appreciate engineering solutions to skateboarding challenges and understand that quality components make measurable differences in skating performance and equipment longevity.