Stüssy Clothing

Started in '80 when Shawn Stussy was shaping boards and tagging everything with his signature, Stussy basically invented streetwear before anyone knew what to call it. From Laguna Beach to every corner shop in Tokyo, the double S logo became the uniform for kids who got it.

Stussy Streetwear & Clothing

Stussy's story reads like skateboarding's own mythology. Shawn was just another surf shaper scrawling his name on boards until he started screening it on tees and the whole thing exploded. The International Stussy Tribe wasn't some marketing gimmick – it was real heads in London, Tokyo, NYC, and LA pushing the culture forward when streetwear was still underground. These days everyone talks about "heritage" and "authenticity" but Stussy was doing collabs with Nike and Fragment before Instagram existed. The brand survived the corporate buyouts and trend cycles by sticking to what works: solid gear that looks good whether you're skating, working, or posted up at the spot. From those original 8-ball graphics to the World Tour tees that still sell out in minutes, Stussy proves you can't fake being first.